Our TeamRachel Otero

Rachel Otero

Social Media Director

I oversee AT Media's social media accounts, where we do everything from test viral products to break down TikTok's latest obsessions.Boston, MAKeep up with me on Apartment Therapy

About Me

With 10 years of experience in social and content creation, and a lifetime passion for storied vintage and architectural charm, I spend my time at AT Media running the social media department. I joined the Apartment Therapy team in 2019 to manage their social media, expanding to The Kitchn soon after, and Cubby and Dorm Therapy social in the years to follow. Previously, I served as the social media editor at InStyle Magazine.

When I'm not on social media, you can find me at my local antique market hunting for new treasures to bring home. I'm passionate in my belief that every piece in your home should ignite a conversation, whether that's a memory, its history, or why it's so special to you. It's the personalized touches that really turn a space into a home.

My pronouns

she/her/hers

I'm an expert in

  • antiquing
  • vintage sourcing

My education

Simmons University (BA in Communications)

My awards & honors

2023 Webby Award Winner: Best Social Video Culture & Lifestyle


Latest Stories

I Transformed My Windowless Bathroom into a Springtime Oasis
My outlook on color is forever changed.
Apr 17, 2025
I Never Thought A Fancy (Yet Budget-Friendly!) Sheet Set Could Have Me Romanticizing My Entire Life
Choose from eight pretty colors and upgrade your bedspread.
Apr 13, 2025
I’m Making the Cutest Christmas Tree for Literally $0 (It’s Soo Easy!)
Oh, and it will only take a few minutes!
Nov 22, 2024
The Thrifted Kitchen Swap That Brings Me Joy on the Daily
I’ll never buy these the normal way again.
Jul 6, 2024
6 Unforgettable '90s Movie Gardens for Nostalgic Inspiration
Who doesn't want to live in Miss Honey's cottage?
Jul 3, 2024
The One-Step Makeover That Transformed My Dated Kitchen Cabinets
PROJECTS & IMPROVEMENTS
I’m a novice DIYer, and this project was a total breeze.
Feb 23, 2024
The “Sleepy Girl Mocktail” Worked — Just Not in the Way I Expected
Life
I tried the TikTok-famous elixir for better sleep.
Jan 30, 2024