A Jaw-Dropping Reno Transformed a “Just Fine” NYC Loft into a Stunning Space
“We’d been renting this place for three years — great location, decent light, and juuust mediocre-enough finishes to remind us daily that it was definitely not ours,” begins NYC-based real estate agent Eric Goldie of this 700-square-foot apartment in SoHo he owns with husband, Jeremy Batoff.

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“Jeremy and I used to joke (a little too confidently) that we’d never buy it. I mean, it was fine, but turning it into a real home would take a full-blown renovation … and a small miracle,” Eric continues. “Then came the twist: Our landlord gave us just a few weeks’ notice that she was listing it for sale. Cue: mild panic and a strong desire to do absolutely no house hunting. Out of sheer laziness (and maybe a little fate), we ended up buying it.”
Eric and Jeremy’s plan? They made an agreement. “‘We’ll renovate slowly,’ we said. Cute, right? Fast forward two weeks after closing, and I had contractors walking through the door with demo plans,” Eric admits. “Jeremy looked mildly betrayed — but also impressed. What can I say? Patience has never been my strong suit, especially when it comes to real estate.”
Resources
PAINT & COLORS
- Entire Apartment — Farrow and Ball “Dimity” in a dead-flat finish
- Wallpaper — Phillip Jeffries
- Bathroom — Farrow and Ball “Hague Blue”
LIVING ROOM
- Custom Ziki Sofa — Sixpenny
- Chandelier — Visual Comfort
- Avalon III Pillow — Hermes
- Morse Wool Rug in Ivory — RH
- Margeaux Cushion — Soho Home
- Kent Coffey Perspecta Dresser — Charish
- Christopher Spitzmiller Lamps Green — Christopher Spitzmiller
- Artwork — Nathan Coe
- Custom Armoire — NYC Millwork
KITCHEN
- Countertops — NASCO
- Stove — Home Selections
BEDROOM
- Fleet Side Table — Soho Home
- Serenity Accent Chest — Perigold
- Belsa Bed in Grey Blue — Soho Home
- Hunt Slonem Bunny — Samuel Owen Gallery
- Closet — California Closets
Thanks, Eric and Jeremy!
This tour’s responses and photos were edited for length/size and clarity.
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