IKEA Dropped the Cutest Birthday Merch Collection, and I Want One of Everything
IKEA U.S. is turning 40 on September 27! To celebrate the opening of the first U.S. store in Plymouth Meeting, Pennsylvania, in 1985, the Swedish home store has launched a line of merchandise so you can proudly wear your love for IKEA on your sleeve — or, at least, on your chest! And with pieces starting at just $1.99, everyone can get in on the celebration. From hoodies and T-shirts to water bottles and umbrellas, you’ll find something you love and will wear or use all the time.
What’s in IKEA’s AURTIENDE Line?
IKEA’s new AURTIENDE line is a clothing and accessory collection inspired by IKEA fans and created just for them. AURTIENDE, which means “original” in Swedish, encourages everyone to “embrace their individuality and express what makes them unique,” according to IKEA’s website.
The AURTIENDE line includes sweatshirts, T-shirts, bucket hats, tote bags, and more, most of which feature IKEA branding. The majority of these items have already been available in Europe, Canada, and Asia, so U.S. shoppers can finally get in on the fashion fun to celebrate IKEA’s 40th year in the States.
The most affordable piece in the collection is a classic IKEA tote bag in bright green. It’s a smaller version of the iconic FRAKTA carrier bag, and features dual-duty handles and super-durable construction that makes it ideal for toting groceries, homewares, clothing, or school supplies.
And how fun is this bucket hat with IKEA branding on the brim? It comes in green, pink, and black and is lightweight, thanks to its 100% cotton fabric. It keeps the sun out of your eyes and helps protects your ears and neck from sunburn you’re while out and about.
Check out the full AURTIENDE collection here to see all the merch IKEA rolled out to celebrate its 40th anniversary of being open in the United States. Show off your love for the king of flat-pack furniture in serious style!