The One IKEA Gem Shoppers Always Grab for 99 Cents — It’s Such a Moment

Olivia Harvey
Olivia Harvey
Olivia Harvey is a freelance writer and award-winning scriptwriter from outside Boston, Massachusetts. She’s a big fan of scented candles, getting dressed up, and the 2005 film adaptation of Pride and Prejudice starring Keira Knightley. You can make sure she’s doing okay via…read more
published Sep 6, 2025
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Samut Prakan Thailand JUN 9 2024: Exterior view of IKEA located at Mega Bangna shopping mall. IKEA has been founded in Sweden, the world's largest furniture store.
Credit: Wongsakorn 2468/Shutterstock

Just because something is basic doesn’t mean it has to be boring. And IKEA proves just that with its 99-cent HILDEGUN dish towel. It might be one of the simplest items on IKEA’s website, but it’s still effortlessly stylish, with a vintage-style ticking stripe running along either side. Because it’s crafted from superabsorbent 100% cotton fabric, it’s receiving rave reviews from people who have stocked up.

What Is the IKEA HILDEGUN Dish Towel?

The HILDEGUN towel comes in a basic white and is accented with either red or black stripes on either side — although IKEA will stop selling the black stripe version soon, so grab a few now while you still can! These stripes are actually woven into the fabric, so they won’t fade after washing, and each towel also comes with a loop at one end so you can easily hang it from a hook or a cabinet knob for storage or drying.

What IKEA Shoppers Are Saying

These towels aren’t just practical; they’re also cute. Stripes are having a major moment, so it’s no surprise reviewers were quick to explain their satisfaction with these towels. 

“We LOVE these. We buy them every trip we make to IKEA,” one reviewer wrote about the HILDEGUN towels. “They are priced right, and you are not out a lot of money if they get ruined or stained. We use the old ones for dusting and cleaning. Only negative is that they are out of them a lot.”

Another reviewer called them a “kitchen staple,” adding, “Great staple for the kitchen, save money on paper towels and napkins with these instead. Great for packing a lunch or picnic.”

If you don’t have an IKEA near you or are unable to snag some online, note that Amazon sells a set of kitchen towels that feature a similar stripe down the center in either red, black, or blue. They’re also made of 100% cotton and are priced right at just under $18 for a set of 12. These would be great to mix and match with the IKEA version!

I don’t know about you, but I’ll definitely be buying IKEA’s HILDEGUN towels in bulk. For just 99 cents each, it’s never been more affordable to upgrade your kitchen towels for tried-and-true basics that also have a bit of style.

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