Everything to Know About Thuma’s Internet-Famous DTC Furniture

When your furniture order finally lands at your door, the last thing you want to do is struggle to make your finished space a reality. It’s already overwhelming to sift through countless options, decide on a specific piece, figure out how it works within your budget, and then patiently wait for its arrival. The last thing you want to deal with is a challenging build, or a struggle that results in less-than-stellar results. That’s likely why Thuma has become such a popular brand in the last few years. It makes that last step almost seamless. 

Even if you know your way around an instruction manual, building bedroom furniture can still be tough. Thuma distinguished itself amongst its competitors by offering a sleek-meets-stylish bed that can be unboxed and built in minutes—resulting in a photo-ready room in no time. In fact, thanks to its on-trend appearance and headache-free assembly, social media has helped turn Thuma into a brand that has expanded to include options for the living room and bathroom, too. Read on to learn more about this company, and learn if Thuma is worth it.

Thuma is a direct-to-consumer furniture company that started about seven years ago in San Francisco, California, and the premise for the problem it tries to solve is simple: People suck at getting valuable sleep. It’s no secret that Zs are a vital component to good health, but it’s often a detail that doesn’t get the care it deserves — probably because we all tell ourselves that dozing off happens eventually. This means that old, creaky, and generally uncomfortable beds can stick around far past their prime. And while these sleep supporters aren’t terrible, they also don’t lead to enough rest or recuperation. 

In an effort to remedy this issue, Thuma started off with a signature platform bed frame made from a sustainable wood that could be confidently assembled without tools by sliding the Japanese joinery into place. “Once you remove the pieces from the packaging, the Classic Bed can be assembled in around five minutes by one person without tools,” Thuma writes on its site. “For those who prefer to take their time, you’re still likely to be all set-up in under 15 minutes.” The frame can be accompanied by a hybrid mattress to aid in more restful and supportive sleep, too.

Thuma has evolved into a much more robust furniture brand, offering a full range of furnishings for a bedroom, living room, and bathroom—and there’s also a café in its two flagship stores. Nevertheless, its overall vision remains the same: Provide luxurious, well-made products that deliver on comfort and style (without requiring too much effort).

The Classic Bed is the brand’s signature item, although Thuma has expanded with two more options: the Essential Bed’s taller and wraparound wood frame, and the Signature Bed’s fabric frame. All three beds are made from 100 percent upcycled wood and can be assembled with ease. In the bedroom, you can add finishing touches like a mattress and an end-of-the-bed bench, plus smaller items like bedside tables and dressers.

If you’re looking to update your living room, Thuma has an extensive seating menu, from modular sofas and customizable sectionals, that all come in the brand’s consistent neutrals. Ottomans, lounge chairs, media consoles, and benches can fill in the rest, including accessories like rugs and pillows to add even more coziness. And if an updated linen closet is your goal, Thuma has linen and cotton bedding sets plus Turkish bath essentials to make that happen. In all, Thuma has a catalog that can furnish nearly every room in a home—and even has options for dog beds, too.

A Thuma bed does not come with a mattress, but the company does sell a hybrid mattress to complement all of its bed frames. The hybrid mattress is made of high-quality organic wool, latex, and memory foam alongside recycled steel coils, making it GREENGUARD Gold Certified.

Thuma started as a DTC brand, but now has two locations in New York City and San Francisco for those who want to see its offerings in person. The best part about visiting these two stores is that they have cafés—perfect for deciding on what works best for your space after taking a tour.

Thuma offers delivery, but not assembly. The brand offers shipping and delivery throughout the United States and Canada. Shipping within the contiguous U.S. is complementary, while shipping costs for Canada, Alaska, and Hawaii are calculated at checkout. As far as international shipping, you can forward your Thuma order to a freight carrier within the contiguous U.S. 

Yes, Thuma’s furniture is designed with easy assembly in mind and utilizes a Japanese joinery technique to keep metal hardware and a need for tools to a minimum. The easy assembly is one of the brand’s hallmarks, although if you need it, there are step-by-step instructions online in addition to the booklets included in your furniture delivery.  

Thuma has an ongoing sale section on its website, which features discounted offerings on everything from its beds and benches to sheet sets and drawer liners. You should also keep an eye out for ongoing promotions, such as if you’re a first-time buyer. But don’t be disappointed if you don’t see lower prices for major holidays like Black Friday—historically, Thuma hasn’t participated.

Yes, Thuma furniture is worth it — especially if you want to invest in the quality of your sleep. Assembly and aesthetics aside, which score high marks on their own, the reason why Thuma’s bedroom furniture should be considered “worth it” comes down to the quality of sleep. When your bed is sturdy and comfortable, it’s more likely that you’ll get the recommended Zs you need. As for other rooms in your home, Thuma provides that same softness and durability with options that can stick with you as your life evolves. Thanks to dependable and sustainable building standards, these investments will go the distance.