I’m Using Bowen Yang’s “S” Rule to Find the Best Holiday Gifts at Marshalls
Celebs feel the same pressure that you probably do when it comes to shopping for holiday gifts. Some of them just have a more can-do attitude about it than others, and no one brings more wit and humor to the gifting game than actors and podcasters Matt Rogers and Bowen Yang, the comedic duo behind the Las Culturistas podcast.
That’s exactly why Rogers and Yang were tapped by Marshalls to collaborate on “It’s Giving Gifts!” a Marshalls-branded holiday gift guide that’s thoughtful and thought-provoking — not just run-of-the-mill gifts that end up in the “regift ” or “donate” pile at the end of the season. The categories are clever and so descriptive for people you probably know and shop for (think: “the best gifts for the homebody who loves their sourdough starter more than you and you have accepted that” or “the best gifts for the host who insists you bring nothing, but nothing is code for “bring something good, or else …”).
I got a chance to interview Rogers and Yang about the project, and they shared some of their very best shopping tips. My favorite of their hacks? What we collectively decided should be called the “S” rule for holiday gifting (if you know me, you know I approach T.J. Maxx and Marshalls shopping like an Olympic sport and demand a solid strategy to score the best stuff). The “S” Rule, Yang says, is all about giving your people presents that are sensory experiences.
It could be a “pair of stilettos that go click click when you walk,” Yang says, or a candle that fills your home with an amazing scent. The “S” Rule includes anything that’s highly tactile, too, Rogers adds. So cozy sweaters and slippers are perfect.
I went ahead and scouted Marshalls for a few “S” rule picks that both Rogers and Yang would approve of. Shop them now and cross a few people off your holiday gift list.
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