Target’s New Pride Collection Includes Rainbow Doormats and Pool Floats

In celebration of LGBTQ+ Pride Month in June, Target debuted a new collection of Pride-themed clothes, accessories, pet essentials, and home products, continuing the retailer’s annual #TakePride campaign. Candles, tableware, doormats, embroidered throw pillows, and inflatable pool floats for the summer days ahead are among the items in the home and outdoor collection. With a price point that ranges between $4.50 and $25, the collection includes colorful, rainbow-themed products that contain joyful, inclusive messages, including “love is love” and “all are welcome here.” 

Target launched the #TakePride campaign in 2015. “We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do — from our volunteer efforts to our long-standing partnerships with groups like Family Equality Council and Gay, Lesbian & Straight Education Network, to the very products we carry in our stores and online,” Laysha Ward, executive vice president and chief corporate social responsibility officer at Target, said in a statement at the time.

Check out some of Target’s Pride-themed home and outdoor products below.

Shop: 18″x30″ Rainbow Doormat, $13

Shop: 18″x18″ Square Embroidered Flag Throw Pillow, $15

Shop: World’s Greatest Me Diner Mug, $6

Shop: Lidded Love is Lavender 2-Wick Candle, $10 

Shop: Inflatable Love is Love Pool Float, $5

To shop the full Pride collection of clothes, accessories, pet essentials, and home goods, visit Target.com or a Target store.