I Just Found My New Favorite Furniture Store, and Every Piece Is a Modern Heirloom

I can still remember moving into my first New York City apartment like it was yesterday. I was 19 years old, halfway through college, and couldn’t wait to furnish it. I was starting from scratch, so I had to buy a lot of pieces on a very small budget. 

As I’ve gotten older and I’ve needed to replace pieces from time to time, I’ve started prioritizing quality over quantity. Part of it is that I have the privilege of being able to do that, now that I’m a full-fledged grown-up with a grown-up salary. But the other part of it is my increasing concern for the environment. I want to do my part in cutting down on overconsumption by investing in pieces that will last forever.

Recently, I was searching for a new dresser when I discovered Urban Natural. I was shocked that I’d never heard of Urban Natural before, but now that I have, I can’t wait to bring home new pieces for every room of my house.

Urban Natural is an online furniture and home decor store that only carries high-quality pieces that are artisan made with the environment in mind. Everything Urban Natural carries strives to be ethically and responsibly produced. Music to my ears! I was blown away by the selection of sustainably minded brands, including Ethnicraft, American Leather, and GRAYN, among many mothers.

Perhaps best of all, every piece Urban Natural carries is truly beautiful to behold IMO — not to mention is heirloom-quality. Couches, dressers, bed frames, dining tables, throw pillows, rugs, lighting — Urban Natural has it all. Full disclosure: Shopping at Urban Natural for premium pieces means premium price tags. But consider it an investment. These are the kinds of pieces you might pass down to children someday.

It may have been Urban Natural’s commitment to sustainability and ethical practices that made me bring home a beautiful GRAYN dresser (see it in my home above!) — but it was the brand’s carefully curated collection of visually stunning pieces that initially grabbed my attention. Every single item on Urban Natural’s site is gorgeous with no detail overlooked. The overall aesthetic is classic and timeless. I love the natural materials, earthy, sometimes-muted colors, and design-forward silhouettes. Basically, every single piece is a win, as far as I’m concerned. 

Should you find yourself wanting a few recommendations, I’ve rounded up some of the pieces that happen to be on my current wish list (and the one I already own) that you can shop right now.