If West Elm’s Holiday Campaign Were a Real Party, I’d 100% Be RSVPing “Yes”
Ahead of the 2025 holiday season, West Elm has launched its first major holiday brand campaign today, and it’s a total star-studded affair. Featuring A-listers Brooke Shields, Alan Cumming, and Samara Joy — along with principal American Ballet Theater dancer James Whiteside, and chef Marcus Samuelsson — the campaign channels the spirit of the holidays through its nostalgic ’90s vibe and showcase of West Elm’s new festive decor collection.
Shot on location at West Elm’s photo studio in Industry City, Brooklyn, and produced by the West Elm team, the featured celebs were cast as themselves in “roles” demonstrating how they celebrate the most wonderful time of the year — whether that’s tree trimming or hosting a big dinner party. You’ll find creative materials from the campaign displayed at West Elm stores as well as on the brand’s social channels and website.
What to Shop from West Elm’s 2025 Holiday Collection
The best part of this campaign, though, might be that it’s entirely shoppable. West Elm just released hundreds of new products, so it’s nice to see a spot that narrows down all of the ornament, tree, and table decor offerings a bit to some of the most sparkly and merriest.
If you want to shop what you see, I hunted down a handful of the products featured in the campaign. There’s something for everyone — and every holiday aesthetic — in this modern, merry mix.
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