This Under-the-Radar Brand Is a Gold Mine for Affordable Modern Furniture

Sure, you’ve most likely heard of Wayfair, but have you heard of AllModern? The brand is a sister site of Wayfair’s, with a focus on modern, contemporary, and Scandinavian designs at accessible price points. It’s a bit more curated than Wayfair, but still boasts a pretty vast selection with tons of deals. And thanks to the connection with Wayfair, AllModern shoppers get some serious perks, including free shipping on most items and free interior design services.

AllModern is best known for its furniture section, which includes everything from seating and beds to tables and storage. If you need something fast, check out the Quick-Ship section — or if you have something specific in mind, shop made-to-order seating. AllModern is also a great place to find modern decor, including lighting, rugs, and planters, as well as small space-friendly furniture that’s perfect for apartment living. Overall, it’s worth shopping for all your home furnishing needs.

The history of AllModern begins with the founding of Wayfair, in 2002. The Boston-based company (which was originally called CSN Stores) didn’t start with one singular website, but rather owned a whole slew of different niche e-commerce retailers. The company eventually launched its first online-only furniture retailer in 2006: AllModern, which leans, unsurprisingly, toward a modern aesthetic. (Fun fact: AllModern predates Wayfair.com, which didn’t launch until 2011.)

While Wayfair is known for its broad range of design styles, AllModern is edgier and more curated, with modern and contemporary offerings for every room in the home. It’s also a good destination for Scandi and minimalist designs. Like Wayfair, its offerings include not just furniture, but also decor, lighting, rugs, kitchen, and tabletop necessities. Prices are a bit higher than Wayfair’s, but still much more affordable compared with brands of similar design styles. 

Yes, after being online-only for 16 years, AllModern now has three brick-and-mortar storefronts. The first opened in 2022 in Lynnfield, Massachusetts, with two other locations following in Dedham, Massachusetts, and Austin, Texas. The stores offer free design services and fast and free shipping — plus, you can return items purchased online in store.

Yes, AllModern has several delivery options. Like Wayfair, AllModern offers free shipping for orders over $35 — unless your order is a large item like furniture. For larger items, you can opt for full-service delivery (which includes assembly) for the relatively affordable price of $99.99. If you want to save on shipping, note that curbside or front door delivery is free (with some exceptions), while delivery into the room of your choice (without assembly) costs $49.99.

Once you order your item, the turnaround time is typically fast. Most smaller items are eligible for one- or two-day shipping via FedEx, while ground transportation takes 1-7 business days. Express and expedited shipping options are also available for some items. Currently, AllModern only ships to the United States, and extra shipping charges may apply for orders going to Alaska, Hawaii, and U.S. territories.

AllModern has a 30-day return policy for most items, as long as the product is disassembled and in its original condition. Exceptions include mattresses, which come with a 100-night trial period, and large appliances, which must be returned within 48 hours of delivery and must not have been installed. Shipping charges are not refundable, and open box items, clearance products, live plants, and customized purchases cannot be returned. 

As with most furniture stores, assembly is easier for smaller items and more challenging for larger items, so be prepared with a buddy if you order something like a bed or dining table. The quality isn’t as hardy as what you’d find at luxury retailers, so there’s the potential for frustrating assembly issues. On the whole, though, AllModern furniture is relatively straightforward to assemble, and you can opt for full-service delivery with assembly on larger furniture pieces for an extra fee.

Yes, AllModern offers tons of sales, deals, and promotions throughout the year. The steepest discounts can be found during major holidays, like Memorial Day, Fourth of July, and Labor Day, plus Black Friday and Cyber Monday. You can also shop sale deals year-round, plus a nicely stocked outlet section with overstock and clearance items (although take note that these products are not returnable). You’ll also find plenty of category-specific sales throughout the year, typically priced around 15-30% off.

Yes, AllModern is worth it, especially if you’re looking to save on contemporary and modern furniture. While the selection isn’t as vast as Wayfair’s, it’s still much bigger than other brands’, with furniture and decor for every room you’re shopping for. While the quality isn’t as high as what you would find at smaller, more expensive retailers, the accessible price points, trend-forward designs, and free shipping make it a winner.