Target’s $40 Viral Lamp Is Back (Not for Long!) in a Gorgeous New Color
This summer, Target shoppers went wild for a ceramic lamp from the Threshold x Studio McGee collection — so much so that it nearly instantly sold out in stores. Seemingly inspired by the Arts and Crafts movement of the late 19th and early 20th centuries, the ceramic lamp was simple, angular, and so much more expensive-looking than just $40.
And there’s good news for those of you who didn’t grab it during its first run — it’s officially back, and it comes in a brand new color.
Target’s Best-Selling Lamp Is Back in a Lighter Color
The first edition of the lamp was glazed in a dark, reddish-brown color that made any corner it was placed in just a bit moodier. But this new hue is a light beige adorned in an ever-so-slight speckle. The cord even matches the glaze color, and the power switch is a dark coffee color; thought was put into every part of this lamp, and it shows.
Just like the original, Target’s newest hit is still just $40 — even though it looks as if it comes from a high-end home decor store.
You may still have to jump through a few hoops to grab this lamp, but it’s worth it. Danielle Blundell, Apartment Therapy’s executive home director, snagged the rare piece by ordering online and picking it up at her local Target location.
While it’s not currently available for shipping, you can of course head to your nearest Target store to see if it’s on the shelves — but I wouldn’t wait too long if I were you!
“I have the light color,” one Target shopper wrote in their review. “It’s small, but provides such a warm little glow sitting atop my piano. I feel so fortunate to have found it in the store. She’s a keeper!” Another shopper added, “I was so glad I waited until this lamp came out in the cream color! It’s stunning! … Very well made and sturdy! Highly recommend!”
Because the shade is made of the same glazed ceramic material as the base, this lamp doesn’t emit oversaturated interior light, which makes it a great choice for setting the mood. It’s the perfect size for a kitchen countertop, bookshelf, or nightstand, and instantly creates a cozy atmosphere.
Grab the new tan color while it’s available, because this new shade is definitely set to sell out forever soon!